Designing a Comprehensive Framework for Political Marketing Models: Integrating Traditional and Digital Strategies in Modern Electoral Campaigns

Authors

  • Basoz Tofiq Ahmed Department of Business Administration, Cihan University -Sulaimaniya, Sulaimaniya, Iraq Author
  • Sakar fatah suleman Department of business and financial science, Knowledge University -Erbil, Kurdistan Region, Iraq Author
  • Raz A. Jalal Department of Accounting, Cihan University-Erbil, Kurdistan Region, Iraq Author

DOI:

https://doi.org/10.48047/4834kh42

Keywords:

Political Marketing, Traditional Strategies, Digital Strategies, Electoral Campaigns.

Abstract

This study proposes and empirically tests a comprehensive political marketing framework tailored to the socio-political context of the Kurdistan Region of Iraq. As the region undergoes a complex 

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References

Abid, A., Roy, S.K., Lees-Marshment, J., Dey, B.L., Muhammad, S.S., & Kumar, S. (2023). Political social media marketing: a systematic literature review and agenda for future research. Electronic Commerce Research, 1-36.

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Published

2025-08-08

Issue

Vol. 54 No. 5 (2025): Year 2025 ,Volume 54 Issue 5

Section

Original

License

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How to Cite

Designing a Comprehensive Framework for Political Marketing Models: Integrating Traditional and Digital Strategies in Modern Electoral Campaigns (B. Tofiq Ahmed, S. fatah suleman, & R. A. Jalal , Trans.). (2025). Cuestiones De Fisioterapia, 54(5), 1239-1264. https://doi.org/10.48047/4834kh42