Marketing Through Sports: A Quadrant Analysis of Organizational Strategies
DOI:
https://doi.org/10.48047/4rfxwf53Keywords:
Marketing Strategies; Marketing of Brands and Organisations; Sports Marketing, Sports Management; Sports Organizations.Abstract
Sports has always played a very critical role in the upliftment and development of any society, be it bringing
harmony and peace between two nations, or two individuals sport has its influence. Over the years once can
notice the prominence Sports has received in our country and in the state of Karnataka. With the progress in
sports awareness and increase in participation of people in various sports, there is an upsurge in the Sports
Academies over the decade. This paper primarily focuses on the various Marketing Strategies that academies
should bring together to market and promote their offerings.
Sports Academies as a practice are mainly managed by former athletes or people in the sports domain, but
unfortunately majority of them lack the management orientation and fail to keep up with the primary
management functions and do to recognise the latest trends in marketing due majority of their time is taken
away in their core area of work (coaching).
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