Assessing the Impact of Artificial Intelligence and Employee Service Quality on Customer Satisfaction in the Online Hotel Booking Sector: An Empirical Investigation
DOI:
https://doi.org/10.48047/04088969Keywords:
Artificial Intelligence (AI), Service Quality, Customer Satisfaction, Online Hotel Booking, Empirical Analysis & Hospitality Industry.Abstract
This study, titled "Assessing the Impact of Artificial Intelligence and Employee Service Quality on Customer Satisfaction in the Online Hotel Booking Sector: An Empirical Investigation," investigates the roles of advanced technological solutions and service quality in enhancing customer satisfaction within online hotel booking platforms. The increasing prevalence of Artificial Intelligence (AI) in the hospitality industry necessitates an examination of its effectiveness in improving user experience alongside the quality of employee interactions.
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