A STUDY ON BUYING BEHAVIOUR OF CUSTOMER IN BIG BAZAR
Keywords:
.Abstract
The purpose of this study is to examine the complex dynamics of customer purchasing behaviour in the setting of Big Bazaar, one of the biggest national retail chains. Given the rapid evolution of the retail landscape and the ever-changing preferences of consumers, it is critical to examine the elements that impact purchase decisions in the context of megastores. A mixed-methods approach is used in the research to provide a comprehensive understanding of the numerous aspects influencing client preferences. Quantitative surveys and qualitative interviews are combined. The structured survey included in the study's quantitative component
was given to a wide range of Big Bazaar customers. The poll looks into a number of topics, including product preferences, frequency of shopping, demographic data, and the impact of promotions on purchasing decisions. We'll use statistical analysis to find trends and connections in the data .
Downloads
References
.
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution 4.0 International License.
You are free to:
- Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
- The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
- Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Notices:
You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .
No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.
