Setting Narrative: A Study How OTT Content has influenced the women and sports in India
Keywords:
OTT, Women representations, Empowerment, Social change.Abstract
In India, the emergence of Over-the-Top (OTT) platforms has transformed media consumption and changed the way society tells stories. This study examines how OTT content affects two crucial areas: women's representation and the evolution of sports
culture. This study explores how streaming platforms have evolved into change agents that promote empowerment and redefine conventional beliefs AND WOMEN PARTICIPATION IN SPORTS.
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References
Ananya Raj Kakoti. Gender inequality in sports: Challenges and the path to equality. Sep 27, 2024 12:04 PM IST https://www.hindustantimes.com/ht
insight/gender-equality/gender-inequality-in-sports-challenges-and-the-path-to equality-101727418715200.html.
Aamer Ejaz. How OTT Platforms are creating a gender-Equal Playing Field in Sports: The case of Pakistan Women Cricket. https://digitalpakistan.pk/how-ott-platforms-are-creating-a-gender-equal-playing-field-in-sports-the-case-of-pakistan-womens-cricket/
Yannick Colaco. The new era of Indian sports fandom: Powered by OTT and fan choice. BrandEquity.
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