Impact And Performance Of Mobile Banking Of Sbi Bank With Special Referance To Palakkad District
DOI:
https://doi.org/10.48047/dc7d3h27Keywords:
Mobile Banking, Sbi, Banking, Digital, Customer.,Abstract
This Project Investigates The Impact And Performance Of State Bank Of India's (Sbi) Mobile Banking Services Within Palakkad District, Kerala. It Seeks To Understand How Widely Sbi Mobile Banking Is Used, Assess User Satisfaction With The Platform, And Analyze Its Effects On Customer Behavior And Bank Transactions. The Research Will Delve Into The Benefits And Challenges Of Using Sbi Mobile Banking, Exploring Factors That Influence Adoption, Such As Internet Access, Digital Literacy, And Security Concerns. Furthermore, It Will Evaluate The Contribution Of Mobile Banking To Financial Inclusion And Customer Convenience. A Crucial Aspect Of The Research Will Be Exploring The Perceived Benefits And Challenges Of Sbi Mobile Banking. This Includes Understanding What Motivates People To Use The Service, As Well As The Obstacles That Prevent Others From Adopting It. By Identifying These Factors, The Project Can Provide Valuable Information For Developing Strategies To Promote Wider Adoption. The Study Will Also Investigate The Role Of Mobile Banking In Financial Inclusion, Examining Whether It Is Helping To Bring Banking Services To Previously Underserved Populations. Finally, The Research Will Assess The Overall Contribution Of Mobile Banking To Customer Convenience, Considering Factors Such As Ease Of Use, Accessibility, And Time Savings. The Project's Findings Will Be Crucial For Sbi In Its Efforts To Improve Its Mobile Banking Services And Enhance Customer Experience. By Identifying Areas Of Strength And Weakness, The Research Will Provide A Foundation For Targeted Improvements And Innovations. The Insights Gained Into The Factors Influencing Adoption Will Enable Sbi To Develop Effective Strategies To Reach A Wider Audience And Promote The Use Of Mobile Banking.
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References
Sbi Annual Report State Bank Of India. (Various Years). "Annual Report On Digital Banking Initiatives."
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State Bank Of India (Sbi) Website: Www.Sbi.Co.In
Patil, S. (2020). "Impact Of Mobile Banking On Financial Inclusion: A Study Of Sbi Customers." International Journal Of Economics And Banking, 11(4), 123-135.
Sharma, S., & Sood, R. (2021). "Consumer Perception Of Mobile Banking In Rural India: A Case Study Of Sbi." Journal Of Rural Banking, 12(1), 45-58.
Sarma, M., & Dubey, A. (2020). "Mobile Banking And Its Effectiveness In Rural India: An Empirical Study." International Journal Of Digital Banking, 3(2), 97-110.
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