Investigating the Role of Socio-economic Factors in Adoption of e-Banking among Salaried Employees in India.
DOI:
https://doi.org/10.48047/dxrdbd77Keywords:
E-banking adoption, Socioeconomic factors, Digital literacy, Financial inclusion, Technology acceptance.Abstract
This research focuses on exploring the socio-economic factors, including; income, education level, financial literacy, and technological resources, in accessing e-banking services by the salaried employees in India. The advancement of digital banking in India in the wake of the government-initiated Digital India Campaign and advancement in technology has revolutionised the financial sector. However, in this study, it was noted that there is a correlation between the adoption rate and the level of socioeconomic factors.
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References
Aytekin, A., Özköse, H., & Ayaz, A. (2022). Unified theory of acceptance and use of technology (UTAUT) in mobile learning adoption: Systematic literature review and bibliometric analysis. COLLNET Journal of Scientometrics and Information Management, 16(1), 75-116.https://www.researchgate.net/profile/Ahmet Ayaz 2/publication/362294888_Unified_theory_of_acceptance_and_use_of_technology_UTAUT_in_mobile_lea
rning_adoption_Systematic_literature_review_and_bibliometric_analysis/links/62f23609505511283ea120
/Unified-theory-of-acceptance-and-use-of-technology-UTAUT-in-mobile-learning-adoption-Systematic
literature-review-and-bibliometric-analysis.pdf
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