Exploring the Impact of AI Chatbot Attributes on Consumer Purchase Intentions in TikTok's Social Commerce Ecosystem in China
DOI:
https://doi.org/10.48047/nzaw1y43Keywords:
AI Chatbots, Perceived Usefulness (PU), Perceived Ease of Use (PEOU), Technology Acceptance Model (TAM), Social Influence Theory, Consumer Purchase IntentionsAbstract
This conceptual paper examines the influence of AI chatbot attributes—perceived usefulness (PU) and perceived ease of use (PEOU)—on consumer purchase intentions within the context of TikTok's social commerce ecosystem in China. Grounded in the Technology Acceptance Model (TAM) and Social Influence Theory, the study proposes a theoretical framework that integrates cognitive and social dimensions to explore how these attributes shape consumer behavior.
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References
Ajzen, I. (1991). The Theory of planned behavior. Organizational Behavior and Human Decision Processes. Alnefaie, A., Singh, S., Kocaballi, A., & Prasad, M. (2021). Factors Influencing Artificial Intelligence Conversational Agents Usage in the E-commerce Field: A Systematic Literature Review. , 47.
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