GIG WORKERS PERCEPTION ON GIG ECONOMY AND THEIR ECONOMIC GROWTH IN RURAL LIFESTYLE
DOI:
https://doi.org/10.48047/e2e0sy61Keywords:
.Abstract
The gig economy, a flexible labour market of short-term jobs, is expanding rapidly in India, with
gig workers expected to reach 23-25 million by 2030. This model provides employment
opportunities beyond local constraints, especially in rural areas, by enabling remote work,
freelance jobs, and service-based roles. It helps bridge employment gaps, supports skill
development, and connects workers to wider markets. Additionally, it offers new income
avenues for artisans, farmers, and entrepreneurs without requiring urban migration.
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