Exploring the Evolution of Consumer Behavior in the Metaverse: Implications for E Commerce Strategy

Authors

  • Harsha Ahuja,Dr. Neha Guleria ,Dr. Jitin Gambhir Author

DOI:

https://doi.org/10.48047/w6x4qs54

Keywords:

Metaverse, Digital commerce, NFT, Gamification, Social influences, Digital marketing strategies

Abstract

The metaverse is fast emerging as a transformational digital ecosystem that, through immersive and interactive experiences, provides a distinction from the traditional online platforms. This study examines changes in spending patterns by consumers in the metaverse compared to traditional e- commerce platforms with the purpose of identifying the most salient behavioral shifts and their determinants. 

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References

Chaffey, D. (2020). Digital Marketing: Strategy, Implementation, and Practice. Pearson Education.

Harrison, A. (2021). The Metaverse and Its Impact on Digital Consumer Behavior. Journal of Digital Commerce, 10(4), 45-58.

Cummings, J. (2021). Understanding the Metaverse: Virtual Goods and Immersive Commerce. International Journal of E-Commerce, 15(3), 112-130.

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Published

2025-02-20

Issue

Vol. 54 No. 4 (2025): Year 2025, Volume 54, Issue 4

Section

Articles

License

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How to Cite

Exploring the Evolution of Consumer Behavior in the Metaverse: Implications for E Commerce Strategy (H. A. N. G. . ,Dr. Jitin Gambhir , Trans.). (2025). Cuestiones De Fisioterapia, 54(4), 6413-6433. https://doi.org/10.48047/w6x4qs54