Rehabilitation Tourism: Exploring Physiotherapy Services as a Driver for Medical Tourism with Reference to Kerala
DOI:
https://doi.org/10.48047/8d96jb90Keywords:
Rehabilitation tourism, Physiotherapy, Healthcare infrastructure, Ayurvedic therapies and Medical tourism.Abstract
Rehabilitation tourism has become an increasingly prominent segment within the broader medical tourism
industry, with physiotherapy services serving as a pivotal factor in attracting travellers seeking recovery, pain
management, and wellness solutions. Kerala, often referred to as 'God's Own Country,' has emerged as a
premier destination in India for health and wellness tourism, distinguished by its unique blend of traditional
healing practices and contemporary rehabilitation methods. The research explores how Kerala's advanced
healthcare infrastructure, highly skilled physiotherapists, and the seamless integration of Ayurvedic therapies
enhance the state's appeal as a rehabilitation tourism destination. Individuals seeking post-operative recovery,
chronic pain relief, and physical rehabilitation increasingly choose Kerala for its personalized treatments,
affordability, and tranquil environment that fosters healing.
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