MAXIMIZING SEARCH PRECISION THROUGH USER DATA INSIGHTS BY INTEGRATING BEHAVIOUR AND CONTENT INTERACTION FOR ENHANCED RANKING ACCURACY
DOI:
https://doi.org/10.48047/1nh8pg98Keywords:
Search Results, Ranking Models, Data-Driven Algorithms.Abstract
Delivering relevant and customized results that meet user expectations requires high search ranking accuracy. But conventional ranking techniques frequently find it difficult to adjust to changing user behaviours and contextual differences. In order to improve search accuracy, this research proposes an integrated strategy that makes use of user data, such as behavioural patterns and insights on content engagement. The platform dynamically prioritizes relevance based on real-time user activities, including click-through rates, dwell duration, and interaction with content, by merging many data-driven algorithms.
Downloads
References
Borgesius, F. Z., Gray, J., & Van Eechoud, M.(2015). Open data, privacy, and fair information principles: Towards a balancing framework. Berkeley Technology Law Journal, 30(3), 2073-2131. 2. Buhalis, D., & Sinarta, Y. (2019). Real-time cocreation and nowness service: lessons from tourism and hospitality. Journal of Travel & Tourism Marketing, 36(5), 563-582
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution 4.0 International License.
You are free to:
- Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
- The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
- Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Notices:
You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .
No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.
