‘ANALYSIS OF INFLUENCE OF NEUROTRANSMITTERS ON NET PROMOTOR SCORE BASED ON CONSUMER DECISION MAKING’

Authors

  • Mrs. Vinitha Vincent ,Mr. Vikrant Thokchom Ms. Shunmugi V,Mr. Yash.D.Chaudhari Author

DOI:

https://doi.org/10.48047/k8awv755

Keywords:

Neurotransmitters, Emotions, NPS, Customer, Neuromarketing, Strategies

Abstract

Advancements in neuromarketing have deepened our understanding of the human decision-making process, particularly how emotions, driven by neurotransmitters, influence consumer behavior. This paper explores the relationship between neurotransmitter levels and brand recommendation, measured through the Net Promoter Score (NPS). We focus on six key emotions-excitement, pride, belonging, anxiety, fear, and regret-associated with neurotransmitters like dopamine, serotonin, 
oxytocin, cortisol, and adrenaline.

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References

Allen. (2019). Making Sense of Belonging, InPsych 2019 | Vol 41| Issue 3 Brown, H. F., Difrancesco, D., & Noble, S. J. (1979). How does adrenaline accelerate the heart? Nature, 280(5719), 235–236. https://doi.org/10.1038/280235a0

Chan, I. I., & Wu, A. M. S. (2024). Assessing the Role of Cortisol in Anxiety, Major Depression, and Neuroticism: A Mendelian Randomization Using

SERPINA6/SERPINA1 Variants. Biological Psychiatry Global Open Science, 4(3), 100294. https://doi.org/10.1016/j.bpsgos.2024.100294

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Published

2025-01-10

Issue

Vol. 54 No. 2 (2025): Year 2025, Volume 54, Issue 2

Section

Articles

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How to Cite

‘ANALYSIS OF INFLUENCE OF NEUROTRANSMITTERS ON NET PROMOTOR SCORE BASED ON CONSUMER DECISION MAKING’ (Mrs. Vinitha Vincent ,Mr. Vikrant Thokchom Ms. Shunmugi V,Mr. Yash.D.Chaudhari , Trans.). (2025). Cuestiones De Fisioterapia, 54(2), 2496-2508. https://doi.org/10.48047/k8awv755