El impacto de la realidad extendida en el comercio electrónico B2C
DOI:
https://doi.org/10.48047/b1pav711Keywords:
Realidad extendida; Realidad virtual; Realidad aumentada; B2C; Comercio electrónico.Abstract
La tecnología de realidad extendida (XR), que incluye la realidad aumentada (RA) y la realidad virtual (RV), es una de las tecnologías digitales que ha evolucionado rápidamente en los últimos años y se está incorporando a industrias importantes como el comercio electrónico (e-commerce). Este estudio tiene como objetivo explorar cómo la XR afecta a los clientes vietnamitas de empresa a consumidor (B2C) en relación con el ODS 9 examinando los estímulos, los aspectos externos que moderan los efectos de los estímulos y las reacciones de los clientes al comercio electrónico basado en XR.
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References
Nguyen, T. T. Q., Kim, T. L. (2024). Application EON-XR Virtual Reality Technology in the Design of Cell Biology Lesson of the Biology 10. Journal of Science, Education Research.
Trinh, L. T., Nguyen, T. T. H., Nguyen, C. N. K., Le, T. T. H., Vo, T. H. U. (2024). Researching influences of learner experience on AR/VR adoption - the case of Vietnamese universities. Journal of Information Technology Education: Research.
Yung, R., Khoo-Lattimore, C. (2019). New realities: A systematic literature review on virtual reality and augmented reality in tourism research. Current Issues in Tourism, 22 (17), 2056-2081.
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