Factores que afectan el desempeño de la marca del empleador
DOI:
https://doi.org/10.48047/m9vy2s73Keywords:
marca de empleador; selección y reclutamiento.Abstract
Este estudio investiga los factores que influyen en la eficacia de la marca del empleador en el Parque Industrial Long Hau, Vietnam, haciendo hincapié en la alineación de las estrategias de marca con los Objetivos de Desarrollo Sostenible (ODS) 4 y 17. La investigación integra la teoría de la propuesta de valor del empleador (EVP), la teoría de la cultura organizacional y la teoría de la señalización. Estos marcos se adaptan para examinar su relevancia dentro de los mercados laborales industriales competitivos, destacando la interacción entre los factores organizacionales internos y la dinámica del mercado laboral externo.
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References
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