El impacto del marketing digital farmacéutico en el rendimiento de los servicios sanitarios
DOI:
https://doi.org/10.48047/9z8rfm70Keywords:
marketing farmacéutico digital; atención médica.Abstract
El objetivo de este estudio es investigar el impacto del marketing digital farmacéutico en el acceso de los médicos a la información médica, su papel en la mejora de la comunicación entre los profesionales de la salud y las compañías farmacéuticas, y su influencia en la mejora de la atención al paciente y los resultados de salud en la ciudad de Ho Chi Minh. Esta investigación se basa en tres teorías
clave. La teoría del marketing relacional destaca cómo las herramientas digitales fortalecen las conexiones entre las compañías farmacéuticas y los médicos. La difusión de la innovación proporciona un marco para examinar la adopción de plataformas de marketing digital por parte de los médicos
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References
Alyahya (2020). Impacts of digital marketing on the pharmacies community in saudi arabia and determining the future model of the industry: A cross-sectional questionnaire-based study. Indian Journal of Pharmaceutical Education and Research, 54(4), 1193-1206
Biswas MI (2022). Analyzing Digital Strategies in Pharmaceutical and Healthcare Sectors. Journal of Survey in Fisheries Sciences. 08(3) 287-295
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