Impact of Demographics on Fintech Adoption: A Case Study of Urban and Semi-Urban Areas
DOI:
https://doi.org/10.48047/CU/54/02/2019-2028Keywords:
Fintech Adoption, Demographics, Urban Areas, Semi-Urban Areas, Digital Payment Services, Consumer Behavior,.Abstract
This study investigates the impact of demographic factors on the adoption of fintech payment services, focusing on urban and semi-urban areas in India. With the increasing penetration of digital financial solutions, understanding how age, gender, education level, income, and occupation influence fintech adoption is critical for tailoring services to diverse consumer groups. Using primary data collected through surveys in Delhi NCR, the study employs statistical analysis to examine the relationship between demographic variables and the likelihood of adopting fintech services
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References
Ghosh, S. (2020).The Role of Age in Fintech Adoption: Insights from India.International Journal of Financial Services, 8(2), 45-60.
Rai, S., Singh, A., & Sharma, A. (2021).Barriers to Fintech Adoption in Rural India: A Study on Low-Income Demographics.Journal of Rural Financial Inclusion, 13(4), 70-82.
Saxena, R., Bansal, P., & Sharma, H. (2019).Digital Payment Adoption in Urban and Semi-Urban India: A Comparative Study.Journal of Emerging Financial Technologies, 12(1), 15-29.
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