Impact of AI on CRM Performance of Enterprises, with A Focus on Vietnam’s Office Rental and Property Management Industry

Authors

  • Nguyen Minh Ngoc , Bui Kim Ngan , Le Xuan Phuc Author

DOI:

https://doi.org/10.48047/e5tcng10

Keywords:

Artificial Intelligence, CRM, Property Management, Office Rental, Customer Engagement, Tenant Retention

Abstract

 Artificial intelligence (AI) has become a transformative force in modern business,
driving efficiency, reducing costs, and enhancing decision-making and customer engagement. Its
ability to automate processes and analyze large datasets makes it essential for maintaining a
competitive edge. In this context, Customer Relationship Management (CRM) systems play a
vital role in managing customer interactions, improving satisfaction, and supporting revenue
growth. This study explores the impact of AI integration on CRM performance, with a specific
focus on Vietnam’s office rental and property management industry. Findings reveal that AIpowered CRM systems significantly improve customer satisfaction, streamline operations, and
strengthen tenant engagement.

Downloads

Download data is not yet available.

Downloads

Published

2025-03-20

How to Cite

Nguyen Minh Ngoc , Bui Kim Ngan , Le Xuan Phuc. (2025). Impact of AI on CRM Performance of Enterprises, with A Focus on Vietnam’s Office Rental and Property Management Industry. Cuestiones De Fisioterapia, 54(5), 422-437. https://doi.org/10.48047/e5tcng10