Impact of AI on CRM Performance of Enterprises, with A Focus on Vietnam’s Office Rental and Property Management Industry
DOI:
https://doi.org/10.48047/e5tcng10Keywords:
Artificial Intelligence, CRM, Property Management, Office Rental, Customer Engagement, Tenant RetentionAbstract
Artificial intelligence (AI) has become a transformative force in modern business,
driving efficiency, reducing costs, and enhancing decision-making and customer engagement. Its
ability to automate processes and analyze large datasets makes it essential for maintaining a
competitive edge. In this context, Customer Relationship Management (CRM) systems play a
vital role in managing customer interactions, improving satisfaction, and supporting revenue
growth. This study explores the impact of AI integration on CRM performance, with a specific
focus on Vietnam’s office rental and property management industry. Findings reveal that AIpowered CRM systems significantly improve customer satisfaction, streamline operations, and
strengthen tenant engagement.
Downloads
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution 4.0 International License.
You are free to:
- Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
- The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
- Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Notices:
You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .
No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.
