Impact of AI on Strategic Performance of Enterprises
DOI:
https://doi.org/10.48047/1qkjsz60Keywords:
Artificial Intelligence, impact of AI, financial impact, cost reduction, business performance, data optimizationAbstract
In the current context, according to many economists, AI is not only a trend but has become a
decisive factor in business performance. AI is gradually changing the operating strategies of businesses,
process automation, data optimization and improving customer experience. Additionally, AI not only
helps increase productivity and reduce costs but also opens up many opportunities. However, businesses
may face many challenges and potential risks. Therefore, businesses need to have appropriate strategies
to maximize the benefits of AI to improve business performance. Artificial Intelligence (AI) is
transforming strategic performance across industries by enhancing decision-making, optimizing
operations, and fostering innovation. Businesses leverage AI to analyze complex data beyond human
capacity, generating insights that drive competitive advantage.
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