"Digital Transformation in Commerce: Evaluating the Impact on Consumer Behavior and Business Growth"

Authors

  • Dr. G.Venkateshwaran Author
  • Mr.J.Prabhuraj Author
  • Dr.M.Sivasankari Author
  • Mrs.S.Kasthuri Author

DOI:

https://doi.org/10.48047/7barfr29

Keywords:

Digital Transformation, Consumer Behavior, E-commerce Business Growth, Artificial Intelligence in Commerce.

Abstract

Digital transformation has profoundly reshaped the commerce landscape, bringing significant changes to consumer behavior and business growth. This study aims to analyze the impact of digital technologies—such as e-commerce platforms, artificial intelligence (AI), and data analytics—on consumer engagement and the operational models of businesses in the commerce sector.

Downloads

Download data is not yet available.

References

• Hagberg, M., Sundstrom, J., & Egels-Zandén, D. (2016). Digital Transformation and its Impact on Consumer Behavior in the Retail Sector. Journal of Retailing and Consumer Services.

• Shankar, S., Adhikary, A. A., & Acharjya, A. (2020). Artificial Intelligence in Retailing: A Review of the Business and Consumer Applications. International Journal of Retail & Distribution Management.

Downloads

Published

2025-03-01

How to Cite

Venkateshwaran, . G., Prabhuraj, J., .Sivasankari, M., & Kasthuri, S. (2025). "Digital Transformation in Commerce: Evaluating the Impact on Consumer Behavior and Business Growth" . Cuestiones De Fisioterapia, 54(5), 230-239. https://doi.org/10.48047/7barfr29