"Digital Transformation in Commerce: Evaluating the Impact on Consumer Behavior and Business Growth"
DOI:
https://doi.org/10.48047/7barfr29Keywords:
Digital Transformation, Consumer Behavior, E-commerce Business Growth, Artificial Intelligence in Commerce.Abstract
Digital transformation has profoundly reshaped the commerce landscape, bringing significant changes to consumer behavior and business growth. This study aims to analyze the impact of digital technologies—such as e-commerce platforms, artificial intelligence (AI), and data analytics—on consumer engagement and the operational models of businesses in the commerce sector.
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References
• Hagberg, M., Sundstrom, J., & Egels-Zandén, D. (2016). Digital Transformation and its Impact on Consumer Behavior in the Retail Sector. Journal of Retailing and Consumer Services.
• Shankar, S., Adhikary, A. A., & Acharjya, A. (2020). Artificial Intelligence in Retailing: A Review of the Business and Consumer Applications. International Journal of Retail & Distribution Management.
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