Strategic Insights into Patient Satisfaction in Medical Tourism: A Blueprint for Global Healthcare Strategy
DOI:
https://doi.org/10.48047/5wenwv29Keywords:
Patient satisfaction, Public health, Quality of care, Medical Tourism, Strategic Model DevelopmentAbstract
This study examines patient satisfaction in the medical tourism sector, with a focus on India's growing role in
Asia's medical tourism market. Despite the sector's growth, research on the determinants of patient satisfaction
remains limited. To address this, the study develops a strategic conceptual model that links patient satisfaction
with financial, technical, interpersonal, and environmental factors related to Medical Value Travel (MVT). Study
included articles based on Asian Medical Tourism. A review of 49 selected articles informed the model's
development. The findings of the study reflects that patient satisfaction is heavily influenced by both clinical
and non-clinical aspects, including effective communication, accessibility, and the overall patient experience.
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