Change Management in Organizations: Strategies for Successful Implementation and Resistance Mitigation
DOI:
https://doi.org/10.48047/dgp89662Keywords:
Change management, Resistance to change, Communication strategies, Organizational culture, Change implementation, Leadership strategies.Abstract
This article examines the strategies for the successful implementation of change management in organizations
and explores approaches to mitigate resistance. Change management is crucial in maintaining organizational
competitiveness in a rapidly evolving business landscape. The study emphasizes the importance of leadership,
communication, and employee engagement in driving successful change. Strong leadership is necessary to
build trust, foster a positive organizational culture, and provide clear direction during change processes.
Effective communication ensures that employees understand the reasons for change and align with the
organization’s vision, reducing uncertainty and fear. The article also discusses resistance to change as a
natural but manageable phenomenon, highlighting the importance of addressing employee concerns, offering
training, and fostering a sense of involvement
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