A Study on Impact of Online Shopping on Direct System in India and the Road Ahead: AN INTERPRETIVE STRUCTURAL MODELING APPROACH
DOI:
https://doi.org/10.48047/n76n4a98Keywords:
.Abstract
Purpose: The average annual spending of Indians on online purchases is expected to rise 67 percent to Rs. 10,000 next year,
according to a study. Currently, online shoppers spend around Rs. 6,000 a year on average, said the Assocham-PwC study.
About 40 million consumers purchased something online this year and the number is expected to grow to 65 million by the end
of this year with better infrastructure in terms of logistics, broadband and Internet- ready devices. The Internet and World Wide
Web have made it easier, simpler, cheaper and more accessible for businesses and consumers to interact and conduct commercial
transactions electronically. This is practically the case when online shopping (i.e. Internet shopping) is compared to the
traditional approach of visiting a retail store.
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References
Bhatnagar, A., Misra, S., and Rao, H. R. (2000). Online Risk, Convenience, and Internet Shopping Behavior. Communications of the
ACM (43:11), 98-105.
Chiu, Y., Lin, C., and Tang, L. (2005). Gender Differs: Assessing a Model of Online Purchase Intentions in e-tail Service. International Journal of service Industry Management, 16 (5), 416- 435.
Davis, F. D., Bagozzi, R., and Warshaw, P. R. (1989). User Acceptance of Computer Technology: A Comparison of two theoretical models. Management Science, 35(9), 982-1003.
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