The Impact of Organisational Commitment and Employee Empowerment on Organisational Performance: Examining the Mediating Role of Marketing Innovation in the Banking Sector
DOI:
https://doi.org/10.48047/nw6rb144Keywords:
Organizational Commitment, Employee Empowerment, Marketing Innovation, Organizational Performance, Banking Sector, Structural Equation ModelingAbstract
This study examines the impact of organisational commitment and employee empowerment on organisational performance, with marketing innovation as a mediating factor in the banking sector of Jammu and Kashmir. The researchers employ a structural equation modelling (SEM) approach to analyse data collected from banking professionals, aiming to explore how internal organisational factors drive performance outcomes through innovative marketing.
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References
Ahmad, A., Naveeda, N., Ali, A., & Rauf, T. (2022). Analyzing the effect of the quality FMCG products on customer loyalty and repurchase intention. Res Militaris, 13(2), 8240–8258.
Ali, A., Ahmed, N., Sumaira, T., Rauf, T., & Rasool, R. (2024). Navigating competitive landscapes: A data-driven exploration of process innovation in the banking sector.
Indian Journal of Natural Sciences, 15(86), 1–11. https://www.tnsroindia.org.in
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