Behavioral Patterns in Online Shopping: A Data-Centric Approach
DOI:
https://doi.org/10.48047/4y9kry28Keywords:
Online buying, Consumer behavior, E-commerce, Consumer perception.Abstract
The rise of online retail has transformed consumer shopping habits, owing to the interplay of convenience, trust, and changing preferences. This study investigates customers' online shopping behaviour in various locations in Andhra Pradesh, focusing on crucial aspects such as security and trust, the impact of social contact and leisure activities, and the importance of website
usability in influencing purchasing decisions.
Downloads
References
Pal, V., & Kumari, P. (2023). Consumer buying behaviour towards online shopping. Journal of Business Management and Information Systems.
T.P., & G. (2023). A study on consumer’s purchasing behaviour towards e-retailers with special reference to Coimbatore city. International Journal for Multidisciplinary Research.
Ota, D. R., Sangita Ray, D., & Kumari, M. K. (2022). A study on the consumer buying behaviour towards online marketing. International Journal of Research Publication and Reviews.
Downloads
Published
Issue
Section
License

This work is licensed under a Creative Commons Attribution 4.0 International License.
You are free to:
- Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
- The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
- Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.