ROLE OF MEDIA IN GENDER SENSITIZATION
DOI:
https://doi.org/10.48047/07vxcy49Keywords:
Media, Gender SensitizationAbstract
In the recent years with the rise of internet and modern technology with AI peeping into the tech field common people are well empowered with media which is widely distributed. Media is also regarded as the fourth pillar of democracy in India. However at times it is noticed that media tells half truth and even lies propagating the fake news therefore authenticity of news in present times cannot be guaranteed . Every media group also showcases its own ideological and political biases and at times some media houses are even owned by certain political groups. Women have to face lot of challenges in the today's world and media becomes an effective weapon to deal with this aspect. There are increased rates of crime and sexual exploitation and molestation of female at various spheres for which media can play an important role to create awareness and sensitivity among people in society.
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