Analyse The Relationship Between Sport Consumption Behaviours And Their Framework In Sports Management
DOI:
https://doi.org/10.48047/csnx5g90Keywords:
Sports; sports management; sports structure; sports consumption behaviour; sports strategy; marketing strategy.Abstract
This study examines the intricate relationship between the consumer behaviours in sports and the organisational framework of the sports management sector. The study underscores how consumption patterns, including in-person attendance, digital media engagement, and social media interactions, influence the tactics and frameworks of sports groups. It recognises that changes in the sports engagement environment are being driven by new technologies and changing interests among consumers. The research says that sports firms are changing the way they sell and run their operations to fit the needs of today's consumers, who demand experiences that are customised, easy to access, and linked to the internet. The results of a quantitative study that used spss, factor evaluation, and anova to examine 778 survey takers' responses showed a strong relationship between marketing tactics and the organisational framework of sports management. These results show how important it is for sports groups to have good marketing strategies that use both digital and traditional media if they want to stay competitive and develop. An individual's consumption patterns are influenced by their personality, level of involvement, and requirements, according to the hierarchy model of sport consumption. These patterns determine how firms respond and modify their internal systems. The dynamic sports industry requires strategic alignment between marketing strategies and organisational structure for fan engagement, economic performance, and long-term success, according to the report. This study illustrates how sports management frameworks can adapt to new consumer expectations and highlights the need to include marketing approaches into organisational structures for optimal effectiveness.
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