A RESEARCH STUDY AIMED AT EXAMINING THE INFLUENCE OF VISUAL CONTEXT ON CONSUMERS' FIRST PERCEPTIONS OF AN ORGANIZATION'S VISUAL IDENTITY SYSTEMS
DOI:
https://doi.org/10.48047/tkdwe360Keywords:
Considerations of Visual Context, Perception of Brand, Frameworks for Visual Identity, Customer Impressions.Abstract
The main purpose of the research is to find out how customers use various visual aspects in their surroundings to create first perceptions of a company's visual identity systems. The purpose of this research is to learn more about the effects of logos, colour palettes, and design consistency on consumers' perceptions. Additionally, it aims to find out how these things help with a company's visual brand and how efficient its operations are. Examining different visual settings, this research aims to determine how customers' perceptions and sentiments about a brand are affected. This study aims to enhance visual identity systems via the integration of visual analysis and consumer feedback, with the ultimate objective of improving brand perception and engagement. This research found that visual context influences consumers' first perceptions of a company's visual identity systems. The way these images are presented has a significant impact on how consumers perceive a company, which in turn shapes its visual identity. Colour palettes, visual composition, typography, and background design are a few contextual components that may impact consumers' emotional responses, trust, and overall image of a business. This research looks at how customers react to diverse visual representations of brands in different settings by comparing and contrasting qualitative and quantitative methods. The findings show that visual identity systems are more effective when they reflect the values, goals, and target demographic of the organisation. According to the study's findings, businesses may boost brand recognition, engagement, and loyalty by enhancing their visual branding approach and creating a more favourable first impression on consumers.
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