The Impact of Artificial Intelligence on Transforming Advertising
DOI:
https://doi.org/10.48047/4epgbf81Keywords:
.Abstract
The use artificial intelligence (AI) is bringing about increased customer focus, customized content and expected demand. The current research focuses on the disruptive roles, risks and opportunities of AI for advertising with respect to ethical issues, data analytics and consumers’ attitudes. The research focuses on the way AI operates in contemporary advertising, what advantages it brings, and what problems it raises with the help of interviews and cross-sectional questionnaires as main data collecting tools.
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References
Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing: Strategy, implementation, and practice (7th Ed.). Pearson Education.
Gupta, A., & Singh, M. (2020). The impact of artificial intelligence on advertising: A review and research agenda. Journal of Advertising, 49(3), 307-320.
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