Leveraging the Balanced Scorecard for Competitive Advantage in the Indian Hotel Industry: An Empirical Study
DOI:
https://doi.org/10.48047/3x2kph87Keywords:
Balanced Scorecard, Competitive Advantage, Indian Hotel Industry, PLS-SEM, Strategic Performance Evaluation.Abstract
Purpose – The purpose of this study is to empirically examine the application of the Balanced Scorecard (BSC) in the Indian hotel industry, focusing on its role in strategic performance evaluation and its impact on competitive advantage.
Design/methodology/approach – The research was conducted across three North Indian cities — Srinagar (Jammu & Kashmir), Shimla (Himachal Pradesh), and Dehradun (Uttarakhand) — with a sample of 387 respondents, including 102 hotel employees and 285 customers. Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed to analyze the relationships between BSC factors (learning and growth, customer satisfaction, internal processes, and financial performance) and competitive advantage.
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References
Afsar Ali, Rauf, T., Ahmad, N., & Naveeda. (2024). Impact of Entrepreneurial Competence on Venture Performance: The Moderating Role of Entrepreneurial Education. ShodhKosh: Journal of Visual and Performing Arts, 5(6), 835–843.
https://doi.org/10.29121/shodhkosh.v5.i6.2024.1958
Ali, A., & Sumaira. (2024). Balanced Scorecard as a strategic tool for performance measurement in the FMCG sector: A conceptual analysis. DOI
:10.5281/zenodo.14518548.
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