Exploring the Prevalence and Impact of Impulsive Buying: Demographic and Psychological Influences on Post-Purchase Regret
DOI:
https://doi.org/10.48047/15y59e15Keywords:
.Abstract
Impulsive buying is a significant consumer behavior, particularly in sectors like
hospitality and tourism, where it is influenced by various antecedents such as marketing and
environmental factors. The rise of e-commerce has further facilitated impulsive buying, with
cultural and economic factors playing a moderating role. Impulsive buying often leads to postpurchase regret, a phenomenon influenced by factors such as FoMo (Fear of Missing Out) and
cognitive dissonance. This research topic aims to delve into the multifaceted nature of impulsive
buying, focusing on its prevalence, the subsequent impact on post-purchase regret, and the
demographic and psychological factors that influence these behaviors. surveys are commonly
used to collect data from consumers about their impulsive buying behaviours and subsequent
regret.
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