Smart Ads, Natural Choices: The Role of AI in Shaping Herbal Product Consumer Behaviour
DOI:
https://doi.org/10.48047/qn3gbe16Keywords:
Policymakers, consumers, effectiveness, advertising, AI transformingAbstract
Far-reaching, offering valuable insights for marketers, policymakers, and consumers alike in
the evolving domain of AI and natural product consumption. In recent years, the intersection
of artificial intelligence (AI) and consumer behaviour has garnered significant attention,
particularly in the realm of herbal products. This research investigates the profound impact
of AI-driven advertising on the purchasing patterns and preferences of consumers seeking
natural, herbal products. By leveraging machine learning algorithms and data analytics,
companies are now able to craft highly personalized and targeted advertising campaigns that
resonate deeply with individual consumer profiles.
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