THE ROLE OF SOCIAL MEDIA PLATFORMS IN SHAPING BRAND PERCEPTION AND CUSTOMER ENGAGEMENT
DOI:
https://doi.org/10.48047/8z3nnj98Keywords:
Social media, brand, customer engagementAbstract
Social media has revolutionized the way brands interact with their audience, offering a direct
and dynamic channel for communication. Through platforms like Instagram, Facebook, and
Twitter, brands can share their values, post engaging content, and respond to customer
feedback in real-time. The study explores the significant impact of social media platforms on
brand perception and customer engagement. The research investigates how various
strategies; including influencer partnerships, user-generated content, and targeted
advertising, contribute to shaping brand image and enhancing customer interaction.
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