Analyzing Factors Influencing Digital Technology Adoption among Women in STEM: A UTAUT2 Model Perspective from India
DOI:
https://doi.org/10.48047/nhpt1g48Keywords:
Digitalization Adoption, Gender Differences, STEM Education, UTAUT2 Model, Technology Adoption in WomenAbstract
This study examines gender differences in digitalization adoption in STEM education in Delhi and Tamil Nadu, India, using the UTAUT2 model. It explores key determinants—performance expectancy, social influence, effort expectancy, facilitating conditions, price value, hedonic motivation, habit, and perceived ubiquity—that influence technology adoption among women in STEM. By applying the UTAUT2 model, the research enhances the understanding of the factors shaping women's use of digital technologies.
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References
➢ Baptista, G., & Oliveira, T. (2015). Understanding mobile banking: The unified theory of acceptance and use of technology combined with cultural moderators. Computers in Human Behavior, 50, 418430. https://doi.org/10.1016/j.chb.2015.04.024
➢ Bose, T., & Mehta, R. (2023). Bridging the gender gap in STEM through digital transformation: A UTAUT2 perspective. Journal of Science and Technology Studies, 25(1), 55-73.
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