The Fake Discount Epidemic In E-Commerce Platform: An Examination Of Tactics, Tools, And Consumer Awareness
DOI:
https://doi.org/10.48047/va8ybt47Keywords:
Deceptive pricing, E-commerce platform, Fake discount, online shoppingAbstract
This study examines the issue of fake discounts in e-commerce and explores how consumers recognize and respond to deceptive pricing practices. As online retailers increasingly inflate original prices or overstate discounts, the research investigates how shoppers use available tools to verify the authenticity of discounts. An online survey with 102 participants was conducted to assess their online shopping habits, trust in ecommerce platforms, and actions taken after encountering fake discounts. The study also examines the influence of social media on consumer perceptions and the use of price comparison tools.
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References
Lexology. (n.d.). Fake and misleading discounts from online shopping platforms and consumer protection in Malaysia. Retrieved from https://www.lexology.com 2. ResearchGate. (2023). Analysis of the influence of fake discount price labels for a product in the marketplace on the concept of business competition and responsibility. Retrieved from https://www.researchgate.net/publication/381997347
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