From Awareness to Action: A Predictive Analysis of Green Consumer Preferences in FMCGs in West Bengal
DOI:
https://doi.org/10.48047/s2aej054Keywords:
.Abstract
The increasing global emphasis on sustainability has led to a transformation in consumer preferences, particularly within the Fast-Moving Consumer Goods (FMCG) sector. As concerns regarding environmental degradation intensify, consumers are becoming more perceptive of the ecological implications of their purchasing decisions, resulting in a growing demand for environmentally responsible products. In this context, it is imperative to examine the determinants that influence consumer preferences for green FMCGs, enabling businesses to formulate effective market strategies.
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References
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Chen, T. B., & Chai, L. T. (2020). Attitude towards the environment and green products: Consumers’ perspective. Management Science Letters, 10(4), 881-890.
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