Research on "Chinese Style" Brand Visual Design and its Marketing Effectiveness under Digital Transformation
DOI:
https://doi.org/10.48047/nd8e3388Keywords:
.Abstract
This study plan looks into how "Chinese style" culture can be used in the design of brand identities.
Since 2018, when the "Chinese style" element became famous, it has been a big part of how Chinese
brands look. The study will look into how "Chinese style" culture is used in visual identity design
and how it affects brand marketing. It will do this by comparing and analyzing case studies and
combining literature and market research data during the digital transformation process.
The research will analyze representative cases of "Chinese style" brand visual identity design,
summarize the common characteristics, and provide experience and inspiration for future Chinese
brand visual image design. Meanwhile, the study will also explore the development potential of
"Chinese style" culture on the international stage and provide design directions for the globalization
of Chinese brands.
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