DIGITAL PAYMENT LANDSCAPE FOR SMALL BUSINESSES IN INDIA: OPPORTUNITIES AND OBSTACLES
DOI:
https://doi.org/10.48047/CU/54/02/2593-2601Keywords:
Digital payments, small businesses, Opportunities and Obstacles, Technological innovationsAbstract
The digital payment landscape in India has undergone a significant transformation, presenting both opportunities and obstacles for small businesses. This study explores the unique perspective of small enterprises in navigating this evolving ecosystem by focusing on current trends, key opportunities, challenges, and the role of government policies in promoting digital payments. The COVID-19
pandemic has catalysed changes in payment practices, pushing many small businesses to adapt quickly to digital channels.
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References
Adhikary, A., Diatha, K. S., Borah, S. B., Sharma, A. (2021). How does the adoption of digital payment technologies influence the performance of unorganized retailers? Investigation in an Emerging Market. Journal of the https://doi.org/10.1007/S11747-021-00778-Y
Academy of Marketing Science.
Mishra, V., Walsh, I., Srivastava, A. (2021). Merchants’ adoption of mobile payment in emerging economies: The case of unorganized retailers in India. European Journal of Information Systems. https://doi.org/10.1080/0960085X.2021.1978338
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