Evaluating The Effectiveness Of Marketing Strategies In Financial Services: A Comparative Study Of Banks And Fintech Firms. Cuestiones de Fisioterapia, [S. l.], v. 54, n. 2, p. 4078–4086, 2025. DOI: 10.48047/jt7zqh13. Disponível em: https://cuestionesdefisioterapia.com/index.php/es/article/view/1651.. Acesso em: 18 sep. 2025.