Behavioral Economics of Wellness Investments: How Consumers Weigh Cost and Benefit in Health-Related Services in the Indian Context. Cuestiones de Fisioterapia, [S. l.], v. 53, n. 03, p. 3962–3978, 2024. DOI: 10.48047/4nwcgq35. Disponível em: https://cuestionesdefisioterapia.com/index.php/es/article/view/3244.. Acesso em: 17 mar. 2026.